Brand Partnership: OzHarvest
Brand partnership
OzHarvest x Zero-waste
A recipe for success
Brand partnerships foster collaboration and create shared value when mission and values align.
Initiated and created by Jinga Design, this 3-week campaign, was the most successful ever for OzHarvest’s online store.
Sales target:
Reached in 48 hours
Total sales:
500% more than OzHarvest’s target
Direct social impact:
Enabled OzHarvest to deliver 2,400 meals to Aussies in need
Partnership value:
$12,000*
*Each meal is at least $5 in value.
“A meal is around 300 grams of nourishing food, and for your 50 cents, we can deliver that. That’s immensely powerful because it’s worth at least $5.”
Nourishing our country
OzHarvest’s challenge, as operating costs rise, is finding revenue beyond donations.
Their online store, the Soul Shop, had very low sales. To-date it had only been used to sell OzHarvest-branded products (aprons, lunch bags etc).
Sara saw an opportunity for OzHarvest to offer delicious, values-aligned gifts in the lead up to Christmas, whilst helping launch new, small business Green Anchor.
Sara initiated the brand partnership where Green Anchor donated $4 to OzHarvest for each zero-waste jar sold.
Branded sticker communicated brand partnership benefits to customers
Partnership Benefits
Raise funds for OzHarvest: Contribute to feeding the growing number of vulnerable Australians.
Support a small early-stage local business who diverts food from landfill.
Support community & connection so people can give and share with friends and family over the festive season.
Solve a problem with an affordable, edible Christmas gift for eco-conscious shoppers.
Value food by reducing greenhouse emissions by re-purposing veggies often thrown out … like cauliflower leaves, imperfect tomatoes & broccoli stalks.
Discarded broccoli stalks ready for Green Anchor pickling