Retail & service design: Dresden Vision

SERVICE DESIGN & RETAIL DESIGN

Sara was the creative director of Dresden’s store fit-outs. The cost-effective, sustainable materials and modular design rolled-out across multiple store environments: from a 45 sqm prototype in Newtown, NSW, to 15 stores across Australia, NZ and Canada. The design philosophy extended to innovative merchandising and packaging.

Merchandising & Furniture Design

• Interactive, self-serve product display for mix-and-match colour combinations. Increased basket size by 120%.

• Modular store ‘furniture’ simplified store design & construction, saving money and time.

Packaging

• Designed & produced locally from recycled, compostable cardboard.

• Reduced carbon footprint by 95%
  (compared to conventional industry packaging).